Outlet Group — Corporate

A high-performing retailer with a strong brand portfolio

Two scalable value retail concepts. One integrated operating model. Built in Norway.

2 brand concepts 1 integrated platform 30+ years in Norwegian retail

At a glance

Built on profitable growth.

More than a decade of disciplined expansion. A model that delivers margins and market share — while the sport retail industry struggles.

2 retail concepts

Sport Outlet and Kids Outlet — one shared platform

140+ stores

More than 140 stores across Norway

2012 est.

Founded in 2012 with decades of previous retail experience

18 Own brands

High share of revenue on own brands

Our concepts

Two retail concepts, one proven platform.

Sport Outlet pioneered the model. Kids Outlet is repeating it. Both are powered by Outlet Group's integrated value chain — from own-brand design to logistics, tech and retail execution.

High-quality sport at everyday prices.

Norway's challenger in sport retail. A nationwide store network and a business model built on own brands, integrated logistics and a clear value promise.

120+ Stores

18 Own brands

Norway + Poland pilot

Explore Sport Outlet

Toys and creative supplies, done differently.

Launched in September 2025 — applying the proven Outlet Group formula to a new category, and aiming to become the leading destination for kids' toys and creative supplies in Norway.

2025 Launched

Toys & creative supplies

Norway Nationwide

Explore Kids Outlet

Keys to success

A retail model that consistently outperforms peers.

01 Own brands

Our strategic advantage.

An high own-brand share drives a gross margin well above the sport industry benchmark, and a distinctive product offer that is exclusive to our stores.

02 Integrated value chain

From design to shelf.

Design, sourcing, logistics, tech and retail execution — operated in-house and tightly connected for speed and margin.

03 Challenger pricing

High quality. Low prices.

A clear customer promise that consistently earns Norway's highest customer satisfaction score in our category.

Platform

Technology built for our model — not bolted on.

Our proprietary tech stack is fully integrated across the value chain — from assortment planning and automated replenishment to store operations and POS.

ISO 9001 & ISO 14001 certified. Zero non-compliances in the latest audit.