High quality at low prices.
A Norwegian retail group built on a simple idea — high quality at low prices — executed by a tight operating model and a team that has been in the game for decades.
Thirty+ years of retail. Built store by store.
Outlet Group traces its roots back to 1992, when the first Os Sport specialist sports store opened its doors in western Norway. Over the years the team evolved the business — starting own-brand production in 2007, opening the first Sport Outlet store in 2012, and scaling a model that today powers two retail concepts.
In 2025 we took the same proven formula and applied it to a new category — toys and creative supplies — launching Kids Outlet.
From 1992 to 2025.
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1992
Os Sport specialist sports store founded.
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2007
Own-brand production begins.
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2012
First Sport Outlet store opens.
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2015
First external investor onboarded.
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2022
Divested the specialist sports stores to focus on the outlet model.
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2025
Kids Outlet launches and a pilot opens in Poland.
Folkelig. Dynamisk. Målrettet.
Three Norwegian words that describe how we think, how we work and how we meet our customers.
Folkelig Down to earth
We are grounded, approachable and real. Customers and colleagues should recognise who we are — and how we behave.
Dynamisk Dynamic
We move quickly, find solutions and act decisively. We adapt to change and turn it into opportunity.
Målrettet Focused
We work to clear priorities. Everyone knows what we're aiming for — and how we get there.
A group management team with serious tenure.
Long seniority and low turnover — the team running Outlet Group has decades of hands-on retail experience inside the business.
One integrated business model.
Five disciplines, all operated in-house and tightly connected — the reason Outlet Group consistently outperforms industry peers.
Own design
An in-house design team creates exclusive products that sit at the core of our assortment.
Sourcing
Direct sourcing and long-standing supplier relationships drive cost advantage and speed.
Own brands
A high own-brand share in Sport Outlet — our strategic margin engine.
Tech & data
Proprietary systems built for our model — not licensed or bolted on.
Retail execution
A specialised marketing department and disciplined store rollout playbook.
Quality & ESG
ISO 9001 & ISO 14001 certified. Zero non-compliances at latest audit.