Sport for everybody.
Norway's challenger in sport retail — built on own brands, efficient operations and a clear customer promise: high quality at low prices.
Sport Outlet — in short.
Our strategic advantage.
Own brands account for the majority of Sport Outlet's revenue. We design, develop and market the products ourselves, and sell them exclusively in our stores.
Our exclusive ambassador collaborations span Norwegian icons across sport and the outdoors:
An expanding product universe.
Same proven model, broader assortment — bringing the Sport Outlet way to new product categories.
Exclusive own brands
Deeper collaborations with Norwegian icons and category specialists — more exclusive, harder to replicate.
New product categories
We are expanding our product portfolio with new categories in dog equipment, pet food, cycling apparel and accessories.
Sport Outlet Poland
Bringing the Sport Outlet concept to a new market.
Expanding into new categories
Two entirely new categories—cycling apparel and equipment, and dog supplies and food—designed, sourced and sold the Outlet Group way, bringing trusted quality and exceptional value to attractive new markets.
* Retail X - Industry report 2023 - Sports and sports textiles